Privacy policy


  1. Safwa – Urban Development, a company registered in Egypt, with a registered address at “Building 77, 90 St, Fifth Settlement, New Cairo, Egypt”, owns and operates the website (“Website”).
  2. This Privacy Policy (the “Policy”) forms a part of the Terms of Use relating to the use of the Website, and by using the Website you expressly consent to our collection use, and disclosure of your information in accordance with the terms of this Policy. We may amend this Policy at any time without notice, and such amendments become effective from the date upon which we make them available on the Website. If you do not agree to the Policy (including any amendments), then you should immediately cease using the Website.
  3. Throughout this Policy, the terms “we”, “our”, “us” means Safwa – Urban Development and its subsidiaries, employees, officers, agents, affiliates or assigned parties.
  4. This Privacy Policy was last updated on 1 November, 2019. It is effective between you and us as of the date you accept this Policy, and you do so by default through the use of the Website.
  5. If any term of this Policy is or may become for any reason invalid or unenforceable at law, the validity and enforceability of the remainder will not be affected.
  6. Data Controller means a person (either alone or jointly or in common with other persons) or legal entity, who, determines the means, purposes for and manner in which any personal data are, or are to be, processed pursuant to Law 13 of 2016 for The Protection of Personal Data Privacy (the “Data Protection Law”).


The type of information we collect from you is either personal to you, or is general in nature:
7. Personal Information: When you register on the Website as a user or otherwise, update your information, purchase any goods or services, take part in promotions or campaigns or contests, sign into our mobile application using Personal Information or a social media account, send emails to us, send support requests, contact estate agents via forms or phone numbers made available on our website, provide feedback, or when you report a problem with our website, you provide us with information that we store and process. Such information may include your name, address, phone number, email address, purchase and transaction history, billing information (including credit card information), interests, and other such ‘Personal Information’ or ‘Personal Data’ (as defined in the Data Protection Law).
8. General Information: We also receive more general information from you as a result of your visits to, and use of, the Website. This general information does not identify you personally, and can include information such as your IP address, the date and time you access the Website, length of time you spend on the Website, your browsing history (recorded by the text and graphics files that compose that page), the Internet address of the website from which you linked directly to our Website, and other such ‘General Information’.
9. Payment Data: Payment Data is the information that you provide when you make online purchases. This may include your payment instrument number (e.g., credit card), your name and billing address, and the security code associated with your payment instrument (e.g., the CSV or CVV). You hereby acknowledge and agree that the Payment Data, to the extent consisting of details related to the manner and mode of payment of fees for the use of the Website and the related services set out therein (“Services”) (such as details of your bank account, credit card, debit card, net banking, etc.), submitted by you while making payment of fees: (a) goes through the safe and secure transaction process provided by the Website or SUD’s payment gateway partners; (b) goes through the Visa or Mastercard pages, as the case may be, based on your payment method(s) in order to prevent any misuse of your payment details; and (c) that such payment details are not shared with the Website, SUD, its subsidiaries, affiliates and third parties or any other users of the Website and Services.
10. Information We Receive from other Sources: We may receive information about you if you use any of the websites that we, or any SUD, operate, or from any other services that we provide. We are also working closely with third parties, including but not limited to, business partners, service providers, advertising networks, analytics providers, and search information providers. We may receive information about you from such third parties. This information may be combined with other information you provide to us, as described above.


  1. Most of this Website can be used without giving us any information. However, certain services and third-party technology may involve collection and usage of information from you, including but not limited to, Google Analytics (a description of their specific data collection and processing practices can be found via the following link:
  2. We use Personal Information for the following purposes and subject to the provisions of the Data Protection Law:
    1. To provide any services that you request from us or another SUD;
    2. To provide a better service, and in particular to: keep internal records, as well as, improve our products, services, and the Website;
    3. To communicate with you if you have ordered, purchased or participated in anything on the Website;
    4. To contact you for market research purposes;
    5. To provide you with information about new opportunities, promotions, special offers and other information that we may feel is relevant to you. If you contact us via the Website, or via email to the contacts set out on the Website, we may keep a record of that correspondence.
    6. To provide you, or permit other SUD or selected third parties to provide you, with information about goods or services that may interest you;
    7. To customize or enhance your experience on our website and services, including via the display of adverts and direct communications you receive from us, which may be based on your activity on our website or the website of any other SUD;
    8. To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, which may be based on your activity on our website, or the website of another SUD or third parties’ website(s); and
    9. To make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them, which may be based on your activity on our website, or the website of another SUD or third parties’ website(s).
  3. We use General Information to help us make the Website more useful to customers (including to help us assess content of interest to visitors), and for other purposes such as determining the Website’s technical design specifications and identifying system performance or problem areas, for tracking activity on the Website, preparing reports, assessing trends, and otherwise monitoring the way in which the Website is being used none of which would be in a way that personally identifies any users.


  1. We may share your Personal Information in connection with the purposes above with SUD.
  2. We may also share your Personal Information with third parties:
    1. If required in order to obtain professional advice;
    2. If we are under a duty to disclose or share your Personal Information in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of SUD, each Safwa – Urban Development, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection


  1. Our servers automatically collect certain information to help us administer and protect the Services, analyze usage, and improve users’ experience. The information collected includes, amongst others:
    1. IP address and browser type
    2. Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign
    3. Device operating system and other technical facts
    4. Pages visited and content viewed, stored, and purchased
    5. Information or text entered
    6. Links and buttons clicked
    7. URLs visited before and after you use our Services